Streaming Profits Are Tough to Find. Niche Movie and TV Platforms See a Way Forward
As major direct-to-consumer platforms find themselves plagued with churn — people unsubscribing often — specialty focus has helped services like Crunchyroll, Shudder, Acorn TV and Cineverse.
By now everyone in Hollywood seems to accept that streaming is a cutthroat business. It may not be zero sum (most studies suggest that consumers will pay for about four streaming services at a time), but it is mighty close to it. And with Netflix holding a secure lock on one of those subscriptions for most consumers, there is increasingly little room for error.
But the streaming wars between giant services like Netflix, Prime Video, Disney, Max, Peacock, Paramount+ and others also obscure an entire ecosystem of streaming offerings that are trying to carve out their own niches in an increasingly difficult environment.
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