Radio, TV, the Internet: Presidents have always embraced new technology for politics. Now the DNC says social media influencers can get convention credentials.
Looking to court younger voters and others who get their news from nontraditional sources, the Democratic National Convention Committee has for the first time opened its credentialing process to social media influencers who will get access and information alongside mainstream media.
“Similar to traditional media, the DNCC will provide credentialed creators with logistical assistance tailored to their needs, allowing them to cover the convention, connect with surrogates and VIPs, and share the convention experience with their audiences in a way that suits their media consumption and sharing styles,” it announced on its official website.
A recent Washington Post column described what it called a White House strategy of “courting friendly influencers while shutting out others who have been critical of the administration.”
Veteran Republican communications maven Doug Heye says the convention should “proceed, but with caution.”
“What we don't know yet is where this falls on the strategic-to-insufferable meter. Clearly, Biden is underperforming with younger voters and this can be a way to reach out to those voters on the platforms they use,” he says. “This does come with a risk, though, that some may take advantage of the situation and have that backfire on the Biden campaign.”
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